Nothing Lasts Forever – Official UK Trailer
In Cinemas From 10th February. On Demand From 13th February
The infiltration of the jewellery market by synthetic diamonds did not exactly make international headlines. Even more surprising then, that Jason Kohn should choose the topic – one so decisive for an industry based on discretion – as the starting point for a riveting investigation of the universal themes of value, the real and the symbolic. Having earned his stripes working with Errol Morris, as one senses from the interviews, and having dealt with other complex worlds (Brazilian organised crime in Manda Bala, professional tennis in Love Means Zero), Kohn uses his third outing as a director to once again push the documentary into thriller territory, with witnesses turning into antagonists as he leads us through trade fairs, mines, laboratories and conventions in the USA, Africa, China and India. This is a labyrinth where illusions and reality merge, where authenticity and imagination overlap, and questions arise about the value we place on the goods around us. In this sense, diamonds turn out to be exemplary: their exclusivity being the illusory effect of decades of marketing, and their meaning being based on values that synthetic gems, a product of fraud and market evolution, are now putting to the test.
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