We are excited to begin rolling out a new plan at £4.99 a month from today in the UK.
Basic with Adverts – a plan with everything people love about Netflix, at a lower price, with a few adverts in between – complements our existing plans and provides consumers with more choices to access the films and series people are currently talking about.
We couldn’t have done this without our advertising partner Microsoft, and the many advertisers from around the world who have chosen to show their adverts on our service. While there are no official launch partners nor category exclusivity, Tiffany & Co.’s advert featuring Beyoncé was the first advert to ever run on the service in Canada on 1 November. Members in twelve countries can expect to see adverts from several of the world’s most recognised brands, such as GM, L’Oreal, McDonald’s, LVMH, Subway, Target, Heinz and Carnival Cruises. In the UK, there will also be nationally recognised brands such as HSBC, T-Mobile, GoCompare, Lidl and Ernest Jones.
It is still early days, but it’s been great to see the interest from the advertising community and we couldn’t be more excited about what’s ahead. We’ll continue to learn from and improve the experience over time.
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