Iger Explains Cautious Star Wars Movie Strategy
Bob Iger expressed his cautious attitude towards future Star Wars films after Solo’s disappointing reception in 2018.
The Disney CEO was asked about his thoughts on the future of several brands during his appearance at the Morgan Stanley Technology, Media and Telecom Conference. With regards to Star Wars, Iger said Solo’s poor box office returns gave the company “pause.” Other executives suggested the company’s approach to the film was “a little too aggressive.” The Han Solo origin story was produced with a very high budget, costing at least $275 million, but failed to turn a profit. In fact, a year after its release, it’s estimated the studio lost about $77 million. Critical response was neutral to favorable, but fan reception was more mixed…
…Read the Full Article @ CBR.Com
Thank you for reading this post.