From AMTV (Adam Martyn)
As it celebrates its 40th anniversary, Channel 4 announced quite a radical move by rebranding ALL of its digital and linear channels and platforms under one brand, and that one brand is… Channel 4… So what does this mean for the various TV channels that currently have unique names and identities? Will all of that be lost? Join me as we discuss this announcement, what it could mean for the future of Channel 4 and its offshoots, and whether or not the idea makes sense in the current landscape of UK television!
Here’s the Radio Times Article referenced in the Video.
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